Anyone can make mistakes, even an experienced graphic designer. However, some mistakes are so common, you have to be aware of it.
Being nit-picky isn’t uncommon in the field of graphic design. In fact, experienced designers find it hard to do away with their habit to pay attention to the detail. After all, designs can be very detail-oriented and even the slightest of mistakes can be costly!
Too many designers have to learn graphic designing the hard way and are asked to “correct” their mistake once it had been made. Some others are not even given a second chance.
However, smart designers avoid making a mistake in the first place. Can you imagine how a simple mistake could lead to embarrassing design blunders, quarrels with clients, time-management problems and what not?
Let’s have a look at some of the most common mistakes made by graphic designers.
Ignoring The Brief
Agreed, it’s difficult for designers to let their creativity unleash when they’re limited to a set of instructions. However, not understanding the brief or simply ignoring it is going to lead to serious problems with your client later on. If you have questions, ask. If you want to make changes, ask again. And don’t forget, they know more about their company and audience than you do.
I’ve seen soon-to-be designers finish off last minute work and compile what may be the worst examples of print ads and logos made up of freebies with just a few tweaks. We’re not saying freebies and online resources are bad. But, yes we are suggesting that an overuse of these online resources often leads to a mixed and mismatched result. Start early, take your time, and give every project due diligence. And whatever you do, be professional!
Using the Same Tools for Everything
I admit, in the past I used to be a huge fan of Adobe Photoshop and would be highly reluctant to create my designs, including logo design and typography, in a program other than Photoshop. It wasn’t until a client requested an AI file that I realized I had been doing it wrong all long.
While Photoshop can be used for several purposes, it’s not the best tool to use for everything. This can apply to any other tool you’re “too comfortable” with. Try to be open-minded with the tools you use and avoid being predisposed to the use of only one kind. The more you learn, the more you’ll know which tool is best for which task based on the advantages and disadvantages it has to offer.
Not Showing the Client Work-in-Progress
One of the worst things you can do to yourself (as well as the client) is to wait till the completion of your project to reveal it to your client. Whether or not your client asks you to, you should always keep him posted to ensure you’re headed in the right direction.
Not Using Trick and Tips to Maximize Efficiency
While we discourage an “overuse” of templates and online freebies. We certainly don’t discourage the use of templates at all. In many situations, designers can maximize efficiency with the help of a template that can simply be added on and reused. This is particularly true when you’re asked to design something repetitively in a short amount of time. Whether you create your own re-usable templates or use something you found online, is simply a matter of choice.
Saving Files Incorrectly
The final look has a lot to do with the way you save your files. For instance, in a print design simply the mistake of using RGB colors instead of CMYK could be disastrous. Make sure you clarify the file requirement even before you start working on your project. Also, make sure you create sensible and organized files and folders (font, graphics, images, etc), allowing the client to easily sift through your work and make any changes if required.
Doing Too Much Of Everything
Plenty of newbie designers get carried away with their design skills and end up doing too much of something. Too much color, too many fonts, too many elements, and too many filters always make graphics look overdone and unnatural. Remember, simple is sweet. A clean and attractive design is always one that manages to keep a balance and is not overwhelming to the eye.
Not Paying Attention to Detail
How many magazines have managed to embarrass themselves with terrible “Photoshop fails” that became the talk of the month? Too many! This is usually a result of rushed work handed in without a final edit or failing to pay attention to detail. It doesn’t take too long to “proofread” your design, whether it be the spelling or grammar errors or simply the detail of your graphics. Have another professional edit your work, language, and other elements of your design. Believe it or not, these kinds of mistakes can lead to lawsuits.
Given that graphic designs get a lot of media, not being fastidious with your work could lead to mistakes that could potentially damage your reputation and career as a designer. But we can assure you that if you do your best to impress your clients and give every project your best shot, such mishaps are less likely to happen, if at all.